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Landing and Lake Hopatcong New Jersey Historical Memorabilia

This circa 1940-60's classic 'large-letter' greeting card was a popular item 

This full page advertisement, first published in a popular magazine in 1898, was one in a series of ads designed to lure city dwellers to the "cool, dry and invigorating" hills around Lake Hopatcong. It touted an elevation of 1,200 feet (a slight exaggeration), cool dry air (when the cities smelled of horse manure), fishing, sailing and modern hotels. The ads were placed by the Lackawanna Railroad, who owned and operated the rail line and station at Landing, NJ, one of the two competing railroads servicing the Lake. The other was the New Jersey Central Railroad with its station at Nolan's Point. This ad ran until 1904.


This fetching Lackawanna ad ran in 1903, with the same lure of the cool Mountain air, but now the element of romance has been added. The ad offers a "fascinating love story" set at Lake Hopatcong, as an additional incentive.
1905 Lackawanna RR Lake Hopatcong Magazine Ad 1905
Apparently, the 'boy meets girl' angle loaded up the Lackawanna Trains, as this 1905 ad continued that theme. The Lackawanna Trains would unload Passengers at the Landing station at the south end of the Lake, and from there small steam launches would take them to their waterfront Hotel resorts around the lake. Humorous postcards sold at the resorts continued the boy meets girl theme.

Lake Hopatcong Pennant
This circa 1928 pennant would have been sold at several souvenir stands at popular spots around the Lake

Pennants still sold at souvenir stands in the 1950's

Shore Hills 1955 Landing NJ
As times changed and Lake tourism declined, seasonal bungalows and year round homes sprung up around the Lake.
In Landing, several builders offered homes, like this early 1950's ad for "Shore Hills Estates".
Image courtesy of the Lake Hopatcong Historical Museum)

This early 1950's ad for "Shore Hills Estates" promoted the recreational facility, now known as Shore Hills Country Club and Beach.
Image courtesy of the Lake Hopatcong Historical Museum)

Automobile 'License Plate Toppers' were popular in the 1950's. This one was for Shore Hills Estates.


This page can only begin to cover the rich history of Lake Hopatcong. While this website is an independent effort, we recommend a visit to the The Lake Hopatcong Historical Museum at the State Park, open Sunday afternoons in the Spring and Fall. Admission is free, donations accepted.

If you know Landing history and can add to or correct this page, you can

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Landing, New Jersey is part of the Municipality of Roxbury Township. A link to the "official" website of Roxbury Township can be found on our "Links" page.